top of page

OPTWISE - UX Case Study

A Career Guidance Platform

Project Type

UX Designathon for TATA CLiQ & Imagine XP - UX CASE STUDY

My Role

UX Research and Design

Timeline

5 day design sprint

Platform

Web

Problem Statement

Problem Statement

Desk Research

UNDERSTAND

Secondary Research

Primary Research

Primary Research

Empathising with users
Quantitative Survey

Competitive Audit

Though there aren’t many apps available for this purpose, I found various websites and webapps for career guidance. They all seemed to be doing a pretty good job at offering online career guidance service by administering aptitude and pyschometric tests and connecting users with counsellors.

I spent some time exploring some these top career guidance platforms available currently, and tried navigating through the feautures they offered.

Observation

Defining through HMWs
Ideas, user stories
Sitemap, wireframes
UI & design language
bottom of page