top of page
OPTWISE - UX Case Study
A Career Guidance Platform

Project Type
UX Designathon for TATA CLiQ & Imagine XP - UX CASE STUDY
My Role
UX Research and Design
Timeline
5 day design sprint
Platform
Web
Problem Statement
Problem Statement


Desk Research
UNDERSTAND
Secondary Research








Primary Research
Primary Research




Empathising with users


Quantitative Survey

Competitive Audit
Though there aren’t many apps available for this purpose, I found various websites and webapps for career guidance. They all seemed to be doing a pretty good job at offering online career guidance service by administering aptitude and pyschometric tests and connecting users with counsellors.
I spent some time exploring some these top career guidance platforms available currently, and tried navigating through the feautures they offered.


Observation

Defining through HMWs


Ideas, user stories


Sitemap, wireframes


UI & design language






bottom of page