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Resume

Experience & Leadership

Sept 2022 - Present

UX Designer

- Redesigned buying journey of AJIO Business (B2B e-commerce app) to enable seamless purchase. Conducted user & field research to uncover insights, identified gaps, designed and tested the solution.
- Built the product detail page (PDP), bespoke, cart and customisation feature for launch of MVP of ‘Swadesh’ - an artisan centric luxury handicraft buying platform

Jio Platforms Limited

Reference :

Ajay Sreedhar (Head Design)

Ajay.Sreedhar@ril.com

Jan 2022- June 2022

UI/UX Design Intern

As a the UX research and design intern, I worked closely with the product design team for the e-commerce platform for a period of 6 months on a plethora of projects. Major ones include:

- User research and UI revamp for luxury watches segment,

- Navigation revamp project

- UI for new beauty app

- Conceptualising the VR store for electronics

TATA CLiQ

Reference :

Bhavishya Garg (Head Design)

bgarg@tataunistore.com

May 2021 - Aug 2021

UI/UX & Graphics Intern

I worked on the chat, profile and multi-session booking modules of the web app they were building along with the IA, sitemaps, user flows and wireframes for improving the current website. I was responsible for the day to day marketing graphics needs as well

Tactopus

Reference :

Shriya Datye (Senior Graphic Designer)

shriya.tactopus@gmail.com

Feb 2021 - April 2021

GRAPHIC DESIGN INTERN

Slam Out Loud

New Delhi

Joined them during their online fundraiser and therefore learned a lot about working to create engaging content for all social media platforms on a daily basis. My role was to brainstorm ideas to portray cause and design the graphics including posts, stories, goodies, videos & animations.

Reference : 

Reema Mohan (Creative consultant)

      8454846737

Present

VOLUNTEER

GirlUp Inaara

New Delhi

I am currently on their volunteer team under the ‘PR and Graphics’ department. My day to day activities include handling social media, designing all the necessary graphics for the events and brainstorming ideas to create awareness.

January 2020

VOLUNTEER

Kommune - Spoken Fest'2020

Mumbai

I was a part of the volunteer team for the two day fest. My role was to work with the volunteer head to help manage the team of volunteers

July 2019

INTERN

L & K Saatchi

Gurugram

Reference : 

Internship at the advertising firm. I designed print ads, brochures, packaging, ad scripts and store dispays for clients such as KENT, NUTRILITE, HAMDARD etc.

Shalini Singh (Creative Director)

      98102 35263

Education

2024-2025

University of Washington, Seattle

Masters of Human-Computer Interaction Design

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2018-2022

National Institute of Fashion Technology, Mumbai

B.DES in Fashion Communication 

Cumulative SGPA of 5 Semesters - 8.92 

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2004-2018

Apeejay Public School

PCM - 12TH - 92%

10TH - 10 CGPA

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Professional skillset

Branding

UI/UX & Research

Art Direction

Graphic Design

Animation

Design Thinking

Softwares

Adobe Illustrator

Adobe Premiere Pro

ProCreate

Adobe Photoshop

Adobe InDesign

Adobe XD

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